The Hollister Downtown Association is proud to present its
33rd Annual Lights on Celebration
Coming Saturday, November 25, 2023
San Benito Street, Downtown Hollister
Hollister CA 95023
33rd Annual Lights On Celebration Parade Starts at 5:30 PM
Register your Parade Entry for our 33rd Annual Lights On Celebration Parade
The Hollister Downtown Association would like to announce the annual parade will be held on San Benito Street this year. This year’s Lights On Celebration parade theme is Rockin’ Around the Christmas Tree!
We will have exciting displays and lots of surprises provided by Ray Pulver of Upbeat Parade Productions. We welcome community groups, businesses, and performers to sign up to take part in this unique, safe, and family friendly FREE event. We will be encouraging the community to bring canned food or toys to donate which will be collected at the the Hollister Downtown Association office at 535 San Benito Street.
We encourage everyone to Eat, Play and Shop our Downtown merchants before or after the event. We will have the Dec-A-Tree project on the Vets Plaza on display for your enjoyment. Park, walk, shop, eat and enjoy the beauty of our wonderful businesses decorated storefronts.
Thank you to our wonderful sponsors that have helped us bring this event to our community.
For more information about entering a display, call 831-636-8406 or email events@downtownhollister.org. The Hollister Downtown Association is located at 535 San Benito Street, Hollister, CA 95023
Dec-A-Tree
30 trees will be decorated by local nonprofit groups and on display all day. Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Front of Veterans' Memorial Building, 649 San Benito Street
Jamie The Elf
The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.
Sponsorship
GENERAL SPONSORSHIP: Please review the 2023 Sponsorship Levels document for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2023 Sponsorship Application. We truly appreciate the support of our community!
The Hollister Downtown Association will be hanging 36" lighted wreaths on the pedestrian light poles along San Benito Street. The wreaths have clear lights with berries and pinecones. For just $50/wreath, you or your family can be a sponsor and help make downtown magical for the holiday season!
For the Gift Tag personalization, space is limited to 45 - 55 characters, not including the word "from". For example, "The Escamilla Family".
SOLD OUT - Sponsor a wreath for 1 year $50.00
Sponsor a wreath for 2 years and save! $90.00
Join in the fun by signing up for the 32nd Annual Lights On Celebration Parade.
This beautiful Hollister tradition steps off promptly at 5:30 pm. In continuing the Sesquicentennial Celebration, this year’s theme is “Rockin’ Around the Christmas Tree!” Click on the parade link below and sign up today!