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Lights On Celebration

Saturday, November 26, 2016
Downtown Hollister

Holiday Boutique – 11:00 AM to 6:00 PM
Veteran's Memorial Building
649 San Benito Street

Holiday Car Display – 10:00 AM to 2:00 PM
Featuring Impalas Central Coast (2016 Street Festival Winners - Best Car Club)
Located at Seventh & San Benito Streets

Dec-A-Tree – All Day
36 trees will be decorated by local nonprofit groups and on display all day.
Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Located at Fourth & San Benito Streets

Lights On Parade "The Night Before Christmas"
Begins at 5:30 PM

Photos with Santa & Mrs. Claus
Starting at 7:00 PM in front of the Veteran's Memorial Building
$10.00 per photo (no pet photos please)

View the 2016 parade route (PDF)

The Hollister Downtown Association will present the Annual Lights On Celebration Parade on Saturday, November 26, 2016, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "The Night Before Christmas" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.


2016 Parade Winners

Best of Parade - Folklorico Juvenil
Best Use of Lighting - San Benito Foods
Best Use of Theme - Hollister ACE Hardware
Best Community Group - Hollister SDA Christian School

Best of Parade will receive $100.  Other parade category winners will receive $30.

2016 Decorate-A-Tree Winners

First Place - Sunnyslope 4-H
Second Place - Cerra Vista Kindergarten
Third Place - Shaw's Appliance
Honorable Mention - Girl Scout Troop 23403
Honorable Mention - Girl Scout Troop 20536
Honorable Mention - Olerichs and Eggars Family
Honorable Mention - Paicines Clover 4-H
Honorable Mention - Rebecca Arias and Family

Boutique Vendors

LulaRoe, Pink Zebra, Doey's Originals, Steph's Scrubs & Stuff, Raymond Zhen, Origami Owl, Renewal by Anderson, Mabie's Farm, Paparazzi Accessories, Maldonado Services & Gifts, R&K Gourmet Kettle Corn, The Little Red Barn, Lily's Fresh Fruit, Golden Memorial Insurance, NFL Sportsigns, Sharley's

Holiday Car Display

This year, we will be showcasing a Holiday Car Display featuring the 2016 Street Festival Best Car Club Winners, Impalas Central Coast.  The car show begins at 10:00 am and goes through 2:00 pm.  The car display will take place on Seventh & San Benito Streets.

Holiday Boutique

We are seeking vendors for our Annual Lights On Celebration Holiday Boutique which will be held on Saturday, November 26th from 10:00 am to 5:00 pm in the Vet's Building in downtown Hollister. With more than 5000 visitors to the boutique last year, this event brought together a diverse market place of over 50 vendors selling everything from soap to scarves, purses to perfume, jewelry to Christmas gifts for the entire family. This is a wonderful opportunity to introduce your business to enthusiastic shoppers and visitors. We would love to have you participate in our special Lights On Holiday Boutique.

Parade Information - "The Night Before Christmas"

The Hollister Downtown Association will present the 26th Annual Lights On Celebration Parade on Saturday, November 26, 2016, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. The parade (with over 80 entries) begins on Haydon and San Benito Streets and proceeds north Fifth Street.  This year's parade theme is "The Night Before Christmas".

Pictures With Santa

Immediately following the parade outside the Vet's Hall at the Pictures With Santa area. Photos are $10.00 and include one (1) 5" x 7" photo. Sorry, no pet photos.

Entertainment Schedule

At Vet's Plaza

3:00 - 4:00: Mr. O's Academy


4:00 - 4:15: Itzpaplotl Aztec Dancers

4:30 - 4;45: Animation Dance Community

5:00 - 5:15: Inspire Performing Arts Academy

Fifth Street

4:30 - 4:45: Itzpaplotl Aztec Dancers

5:00 - 5:15: Animation Dance Community

5:30 - 5:45: Inspire Performing Arts Academy

Seventh Street

7:00 - 8:00: Velocity Dance Team

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.


GENERAL SPONSORSHIP: Please review the 2016 Sponsorship Levels document (left column) for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2016 Sponsorship Application.  We truly appreciate the support of our community!

TREE LIGHT SPONSORSHIP: Help light the trees along San Benito Street to create a festive downtown while displaying your name on your tree.  Click here to complete your Tree Light Sponsorship application.

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and over 30 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed on the corner of Fourth and San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade.

2016 Event Sponsor



2016 Acts Of Kindness Sponsor



2016 Dec-A-Tree Sponsor

McDonald's of Hollister



2016 Visions of Sugar Plums Sponsors

 Golden Eagle Mortgage Group

Union Bank

Out & About Magazine

Before The Movie, Inc.

Heritage Bank of Commerce

Redbeard Communications 

City of Hollister

Crop Production Services

 Hazel Hawkins Memorial Hospital

Hollister Free Lance

Hollister ACE Hardware

2016 Pictures With Santa Sponsor

K&S Properties


2016 A Right Jolly Old Elf Sponsors

InterWest Insurance 

 RMC Heavy Duty Trailer Parts

San Benito Engineering 

2016 Eight Tiny Reindeer Sponsors

 California Mutual Insurance Company

California Mutual Inusrance

Hollister Rotary Club

Brent Redmond Transportation 


C&N Tractors

Recology San Benito County

Dona Esther's Restuarant


2016 Event Photos

Downtown Hollister Events

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  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
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