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Lights On Celebration

Saturday, November 30, 2019
Downtown Hollister

DATE CHANGE!!!  TUESDAY, OCTOBER 29! Click the above link for more information.

Holiday Car Display – 10:00 AM to 2:00 PM
Featuring Central Coast Muscle Car Classics (2019 Street Festival Winners - Best Car Club)
Located at Seventh & San Benito Streets

Dec-A-Tree – All Day
25 trees will be decorated by local nonprofit groups and on display all day.
Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Front of Veterans' Memorial Building, 649 San Benito Street

Lights On Parade "Christmas Traditions"
Begins at 5:30 PM

Photos with Santa & Mrs. Claus
Starting at 7:00 PM in front of the Veteran's Memorial Building
$10.00 per photo (no pet photos please)

View the 2019 parade route (PDF)

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 30, 2019, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "Christmas Traditions" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.




Holiday Car Display

This year, we will be showcasing a Holiday Car Display featuring the 2019 Street Festival Best Car Club Winners, Central Coast Muscle Car Classics.  The car show begins at 10:00 am and goes through 2:00 pm.  The car display will take place on Seventh & San Benito Streets.

Parade Information - "Christmas Traditions"

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 30, 2019, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. The parade (with over 80 entries) begins on Haydon and San Benito Streets and proceeds north Fifth Street.  This year's parade theme is "Christmas Traditions".

Pictures With Santa

Immediately following the parade outside the Vet's Hall at the Pictures With Santa area. Photos are $10.00 and include one (1) 5" x 7" photo. Sorry, no pet photos.

Entertainment Schedule

At Vet's Plaza




Fifth Street


Seventh Street



If interested in providing entertainment, please contact Lynda DeVasier at (831) 524-6499 (text only) or email at

Jamie The Elf

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.


GENERAL SPONSORSHIP: Please review the 2019 Sponsorship Levels document (left column) for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2019 Sponsorship Application.  We truly appreciate the support of our community!

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name on a gift tag. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and several local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed at the Veterans Memorial Building, 649 San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade. Click here to complete your Decorate A Tree application.

2019 Parade Sponsor




2019 Media Sponsors





2019 Acts Of Kindness Sponsor




2019 Dec-A-Tree Area Sponsor




2019 "Christmas Traditions" Sponsors







2019 Pictures With Santa Sponsor



2019 Sleigh Bells Sponsors








2019 Teddy Bear Sponsors









Pulido's Overhead Door




2019 Character Sponsors




Downtown Hollister Events

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

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