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Lights On Celebration

Saturday, November 25, 2017
Downtown Hollister

Holiday Car Display – 10:00 AM to 2:00 PM
Featuring Central Coast Muscle Car Classics (2017 Street Festival Winners - Best Car Club)
Located at Seventh & San Benito Streets

Dec-A-Tree – All Day
30 trees will be decorated by local nonprofit groups and on display all day.
Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Front of Veterans' Memorial Building, 649 San Benito Street

Lights On Parade "Winter Wonderland"
Begins at 5:30 PM

Photos with Santa & Mrs. Claus
Starting at 7:00 PM in front of the Veteran's Memorial Building
$10.00 per photo (no pet photos please)

View the 2017 parade route (PDF)

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 25, 2017, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "Winter Wonderland" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.




Holiday Car Display

This year, we will be showcasing a Holiday Car Display featuring the 2017 Street Festival Best Car Club Winners, Central Coast Muscle Car Classics.  The car show begins at 10:00 am and goes through 2:00 pm.  The car display will take place on Seventh & San Benito Streets.

Parade Information - "Winter Wonderland"

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 25, 2017, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. The parade (with over 80 entries) begins on Haydon and San Benito Streets and proceeds north Fifth Street.  This year's parade theme is "Winter Wonderland".

Pictures With Santa

Immediately following the parade outside the Vet's Hall at the Pictures With Santa area. Photos are $10.00 and include one (1) 5" x 7" photo. Sorry, no pet photos.

Entertainment Schedule

At Vet's Plaza




Fifth Street


Seventh Street


Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.


GENERAL SPONSORSHIP: Please review the 2017 Sponsorship Levels document (left column) for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2017 Sponsorship Application.  We truly appreciate the support of our community!

TREE LIGHT SPONSORSHIP: Help light the trees along San Benito Street to create a festive downtown while displaying your name on your tree.  Click here to complete your Tree Light Sponsorship application.

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name on a gift tag. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and over 30 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed at the Veterans Memorial Building, 649 San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade. Click here to complete your Decorate A Tree application.

2017 Parade Sponsor



2017 Acts Of Kindness Sponsor



2017 Dec-A-Tree Area Sponsor

McDonald's of Hollister



2017 "Walking In A Winter Wonderland" Sponsors

 Golden Eagle Mortgage Group

Before The Movie, Inc.

Recology of San Benito County

Heritage Bank of Commerce

City of Hollister

Hollister ACE Hardware

 Hazel Hawkins Memorial Hospital

New SVMedia, Inc


2017 Pictures With Santa Sponsor

 InterWest Insurance


2017 Sleigh Bells Sponsors

 K&S Properties

Central Ag Supply, Inc.

California Mutual Insurance

Irma's Fashions

 Brent Redmond Transportation, Inc.

San Benito Engineering & Survey, Inc.

 Crop Production Services

RMC Heavy Duty Trailer Parts

C&N Tractors

2017 Snowman

 Bourdet's Choose & Cut

Rotary Club of Hollister

Round Table Pizza

 Pulido's Overhead Door

Dona Esther's Restaurant

Anderson Homes

Calvista Insurance Agency

2016 Event Photos

Downtown Hollister Events

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

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