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Lights On Celebration

Saturday, November 30, 2019
Downtown Hollister

Holiday Car Display – 10:00 AM to 2:00 PM
Featuring Central Coast Muscle Car Classics (2018 Street Festival Winners - Best Car Club)
Located at Seventh & San Benito Streets

Dec-A-Tree – All Day
30 trees will be decorated by local nonprofit groups and on display all day.
Trees are donated by Bourdet's Christmas Trees and once decorated, given to San Benito County families in need. Front of Veterans' Memorial Building, 649 San Benito Street

Lights On Parade "Through the Eyes of a Child"
Begins at 5:30 PM

Photos with Santa & Mrs. Claus
Starting at 7:00 PM in front of the Veteran's Memorial Building
$10.00 per photo (no pet photos please)

View the 2018 parade route (PDF)

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 24, 2018, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. This year's parade theme is "Through the Eyes of a Child" and will start at 5:30 pm.

 Learn about acts of kindness through Jaime The Elf's story written by Kathleen Sheridan.




Holiday Car Display

This year, we will be showcasing a Holiday Car Display featuring the 2018 Street Festival Best Car Club Winners, Central Coast Muscle Car Classics.  The car show begins at 10:00 am and goes through 2:00 pm.  The car display will take place on Seventh & San Benito Streets.

Parade Information - "Through the Eyes of a Child"

The Hollister Downtown Association will present our Annual Lights On Celebration Parade on Saturday, November 24, 2018, a wonderful family-friendly, community event that brings up to 10,000 people to downtown Hollister. The parade (with over 80 entries) begins on Haydon and San Benito Streets and proceeds north Fifth Street.  This year's parade theme is "Through the Eyes of a Child".

Pictures With Santa

Immediately following the parade outside the Vet's Hall at the Pictures With Santa area. Photos are $10.00 and include one (1) 5" x 7" photo. Sorry, no pet photos.

Entertainment Schedule

At Vet's Plaza




Fifth Street


Seventh Street



If interested in providing entertainment, please contact Lynda DeVasier at (831) 524-6499 (text only) or email at

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.


GENERAL SPONSORSHIP: Please review the 2018 Sponsorship Levels document (left column) for a list of Sponsorship Levels and decide which one is best for you. The list includes a brief description of the activity, along with a list of marketing opportunities. And, if you decide that a sponsorship is for you, please complete and return the 2018 Sponsorship Application.  We truly appreciate the support of our community!

TREE LIGHT SPONSORSHIP: Help light the trees along San Benito Street to create a festive downtown while displaying your name on your tree.  Click here to complete your Tree Light Sponsorship application.

LIGHTED WREATH SPONSORSHIP: We will be hanging lighted holiday wreaths to the pedestrian light poles along San Benito Street this year! Wreaths have clear lights with berries and pinecones and will include your name on a gift tag. Click here to complete your Lighted Wreath Sponsorship application.

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and over 30 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed at the Veterans Memorial Building, 649 San Benito Streets during the Lights On Celebration. After the event, they will be donated to deserving families in our community. Entries are limited and are accepted on a first come, first served basis. Trees will be judged after 11:00 am and the winning tree sponsors will be announced during the parade. Click here to complete your Decorate A Tree application.

2018 Parade Sponsor



2018 Media Sponsors


2018 Acts Of Kindness Sponsor



2018 Dec-A-Tree Area Sponsor



2018 "Through the Eyes of a Child" Sponsors

2018 Pictures With Santa Sponsor


2018 Sleigh Bells Sponsors

2018 Teddy Bear Sponsors

Pulido's Overhead Door



2018 Character Sponsors

Sacred Heart Parish School

Bill & Sue Ann James / Bruce & Althea Dunning


Downtown Hollister Events

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

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