Hollister Downtown Strategy Plan
Located at the juncture of Highway 25
(San Benito Street) and former Highway 156 (Fourth Street), Downtown
Hollister has long served as an important commercial, employment,
and government center within San Benito County. However, for several
decades Downtown businesses have struggled to compete with new
commercial shopping centers developed within the City of Hollister,
as well as larger regional shopping centers located within the
cities of Salinas, Morgan Hill, and Gilroy. The struggling Downtown
suffered further decline in 1989, after the Loma Prieta Earthquake
and subsequent fires destroyed several businesses and buildings,
including a theater and department store. After the earthquake, the
City of Hollister prepared a plan and strategy to guide the
revitalization of the Downtown. The Hollister Downtown Plan and
Strategy was adopted in March 1991.
Since its adoption, several of the recommendations and strategies
from the 1991 Hollister Downtown Plan and Strategy have been
implemented. Today, Downtown Hollister is a relatively successful
commercial business district. However, residents, business and
property owners, and civic leaders generally believe that the
Downtown has yet to reach its full potential and could still benefit
from improvements. Economic conditions, the demographics of the
community, and trends in urban planning and design have also changed
since the Hollister Downtown Plan and Strategy was adopted in 1991.
For these reasons, civic leaders have decided to create a new and
updated plan and strategy to revitalize Downtown.
In August 2007, the Hollister Downtown Association hired RBF
Consulting's Urban Design Studio to prepare a community-based vision
and implementation strategy for the future of Downtown. The process
involved a comprehensive public involvement program to create a
community-based vision and plan for the future. A variety of
workshops, walking tours, stakeholder interviews, and community
events were held in October and November 2007, to develop,
illustrate, and refine the vision. The Hollister Downtown
Association, the City of Hollister, property and business owners,
elected and appointed officials, and other stakeholders participated
in the community-based process.
This Downtown Plan is a summary of the community's vision and the
recommended strategies to revitalize Downtown in accordance with the
vision. A draft version was presented to business and property
owners, community members, and other stakeholder in May 2008.
*From the Introduction of
the Downtown Strategy Plan.
**Above rendering courtesy of RBF Consultants