Hollister Downtown Strategy Plan

Since its adoption, several of the recommendations and strategies from the 1991 Hollister Downtown Plan and Strategy have been implemented. Today, Downtown Hollister is a relatively successful commercial business district. However, residents, business and property owners, and civic leaders generally believe that the Downtown has yet to reach its full potential and could still benefit from improvements. Economic conditions, the demographics of the community, and trends in urban planning and design have also changed since the Hollister Downtown Plan and Strategy was adopted in 1991. For these reasons, civic leaders have decided to create a new and updated plan and strategy to revitalize Downtown.

In August 2007, the Hollister Downtown Association hired RBF Consulting's Urban Design Studio to prepare a community-based vision and implementation strategy for the future of Downtown. The process involved a comprehensive public involvement program to create a community-based vision and plan for the future. A variety of workshops, walking tours, stakeholder interviews, and community events were held in October and November 2007, to develop, illustrate, and refine the vision. The Hollister Downtown Association, the City of Hollister, property and business owners, elected and appointed officials, and other stakeholders participated in the community-based process.

This Downtown Plan is a summary of the community's vision and the recommended strategies to revitalize Downtown in accordance with the vision. A draft version was presented to business and property owners, community members, and other stakeholder in May 2008.