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Downtown Hollister Events

Downtown Spring & Fall Cleanup

Certified Farmers' Market

Downtown Wine & Beer Stroll

Street Festival & Car Show

The Hollister Rally

Lights On Celebration

Downtown Wine & Beer Stroll Forms & Information

Event Sponsorship Information

Property Owner Authorization Form (Coming Soon)

Business Owner Authorization Form (Coming Soon)


For more information or questions about the Downtown Beer & Wine Stroll, please contact the HDA Office at (831) 636-8406 or by email at events@downtownhollister.org.


Downtown Wine & Beer Stroll

Wine & Beer Stroll through downtown Hollister from 1:00 - 5:00. Participating businesses will be paired with a local winery where attendees will be poured a 1 oz. taste of wine. Craft beer tasting will also be available at participating restaurants.

Saturday, May 3, 2014
1:00pm - 5:00pm

Downtown Hollister

Tickets are $25 in advance and $35 the day of the event.  Tickets may be purchased at Edward Jones - Mark Vivian, Postal Graphics, San Benito Bene and the Hollister Downtown Association office.

Thank You All For A Successful 2013 Event!

Thank you to all of our businesses, wineries, breweries, and sponsors for making our first annual Downtown Wine & Beer Stroll a huge success. We had a sell-out crowd on a beautiful fall day and have heard very positive comments. A special thanks to Heavenly Bakery and Country Rose Cafe for offering event specials, Hollister Taxi Service for free rides to and from the event, Damm Cold Ice, and to our entertainers, David Huboi, Cesar Flores, and Mr. O's Jazz Band.

A special thanks to our volunteers:  Anne Hall, Annie Bradford, Bonnie Voropaeff, Bruce Riehl, Cheri Cosio, Chris Ward, Christine Black, Craig Walton, Dave Lantis, Eddie Sexton, Gordon Machado, Hillary Lomanto, Jeana Arnold, Joy Rice, Juli Vieira, Kim Hogeman, Kim Johnson, Liz Smith, Lori Woodle, Mike Healy, Pam Sexton, Phil Fortino, Robbie Scattini, Susan Hilden, and Tracey Dattilo.

And to the committee:  Tamra Koll (chair), Sara Andrade, Barbara Cosio, Jen Dineen, Ashlie Holthouse, Kaylie Holthouse, Lindsay Owens, and Nancy Smith.

Also, thanks to the following businesses who donated raffle prizes:  All About Bling for You, B&R Farms, Beauty Control Products by Margot Tankersley, Creative Design, Graveyard Vineyards, McDonald's, Off the Chain, Papa Murphy's, Pietra Santa Winery, Rustic Turtle Embroidery Works, San Benito Bene, SBC Farm Bureau, Simply Glamorous, Starbuck's, and Union Bank.

2013 Event Photos


2014 Exclusive Sponsors

2014 Signature Sponsors

2014 Premier Sponsors

TruLeaf Farms

Condor Security

Recology San Benito County

Dona Esther Mexican Restaurant







Hollister Downtown Association
455 San Benito Street, Ste. 21
Hollister, CA 95023

(831) 636-8406 ph

(831) 636-5909 fx

Hours: Mon thru Fri, 8:00 - 5:00

General Inquiries:    info@downtownhollister.org


Parking is FREE with 2-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

View Parking Map


Find out how you can support local businesses and help improve the economy of San Benito County.

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Member Since 1987

California Preservation Foundation

Funded in part by a
 Community Impact grant from the
 Community Foundation for SBC

San Benito County
Chamber of Commerce

 & Visitors Bureau

California Main
Street Alliance

National Trust for
Historic Preservation

California/Nevada Festivals
and Events Association

California Preservation


Thank you to the San Benito County Historical Society for the use of their many historical photos.  For more information on the Historical Society, please visit their web site.

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