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Downtown Strategy Plan

Downtown Strategy RenderingLocated at the juncture of Highway 25 (San Benito Street) and former Highway 156 (Fourth Street), Downtown Hollister has long served as an important commercial, employment, and government center within San Benito County. However, for several decades Downtown businesses have struggled to compete with new commercial shopping centers developed within the City of Hollister, as well as larger regional shopping centers located within the cities of Salinas, Morgan Hill, and Gilroy. The struggling Downtown suffered further decline in 1989, after the Loma Prieta Earthquake and subsequent fires destroyed several businesses and buildings, including a theater and department store. After the earthquake, the City of Hollister prepared a plan and strategy to guide the revitalization of the Downtown. The Hollister Downtown Plan and Strategy was adopted in March 1991.

Since its adoption, several of the recommendations and strategies from the 1991 Hollister Downtown Plan and Strategy have been implemented. Today, Downtown Hollister is a relatively successful commercial business district. However, residents, business and property owners, and civic leaders generally believe that the Downtown has yet to reach its full potential and could still benefit from improvements. Economic conditions, the demographics of the community, and trends in urban planning and design have also changed since the Hollister Downtown Plan and Strategy was adopted in 1991. For these reasons, civic leaders have decided to create a new and updated plan and strategy to revitalize Downtown.

In August 2007, the Hollister Downtown Association hired RBF Consulting's Urban Design Studio to prepare a community-based vision and implementation strategy for the future of Downtown. The process involved a comprehensive public involvement program to create a community-based vision and plan for the future. A variety of workshops, walking tours, stakeholder interviews, and community events were held in October and November 2007, to develop, illustrate, and refine the vision. The Hollister Downtown Association, the City of Hollister, property and business owners, elected and appointed officials, and other stakeholders participated in the community-based process.

This Downtown Plan is a summary of the community's vision and the recommended strategies to revitalize Downtown in accordance with the vision. A draft version was presented to business and property owners, community members, and other stakeholder in May 2008.

*From the Introduction of the Downtown Strategy Plan.
**Above rendering courtesy of RBF Consultants


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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:
    info@downtownhollister.org

Downtown Parking

Parking is FREE with 3-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

View Parking Map

The 3/50 Project

Find out how you can support local businesses and help improve the economy of San Benito County.

Visit www.the350project.net.

"Saving The Brick & Mortars Our Nation is Built On"