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Free Parking in Downtown for the Holiday Season

The City of Hollister, in partnership with the Hollister Downtown Association, will offer free parking on all streets and parking lots in the downtown district for the holiday shopping season.The free holiday parking program will start on Nov. 27 and run through Jan.8, 2016.Businesses, merchants and downtown employees are encouraged to park in the Briggs [...]

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25th Anniversary - Lights On Celebration

The Hollister Downtown Association’s 25th Annual Lights On Celebration presented by PG&E, will take place on Saturday, November 28, 2015. It is a wonderful family-friendly, community event that brings ten thousand people to downtown. This year’s parade theme is “Silver Bells.” The Celebration continues to be a day-long event with the Holiday Boutique at the Veterans Memorial Building from 10:00 a.m. [...]

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2015 Certified Farmers' Market in Downtown Hollister

Our Downtown Certified Farmers’ Market will once again be on San Benito Street this year.  To accomplish this, we will be closing San Benito Street every Wednesday, from May 6 through September 30 from 12 noon until 8:30 pm.Businesses in the event area who wish to have a booth for their business in front of their store need to fill [...]

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HDA is on the move!

We are excited to expand our square footage at 514 Monterey Street come January 1, 2015.  (One of us won't have to work in a closet anymore!)  We are adding a conference room, event work space area and a small kitchen to our list of amenities.  We will hold an Open House once the dust [...]

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Another Successful Lights On Celebration

This year's Lights On Celebration was bigger and better than ever, but not without help from all our volunteers, sponsors, and of course Santa himself. The parade was beautiful, despite a few drops of rain along the way, and the Holiday Boutique included lots of fantastic vendors. Winners of the parade included Hollister Dual Language Academy for [...]

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Welcome to the Hollister Downtown Association's New Website

Welcome to the Hollister Downtown Association's newly designed website!  While much of the information is the same, we've improved the design to be more accessible on tablets and mobile devices allowing you to get downtown Hollister information on the go!We've also created the capability for new merchants to join and current members to renew their [...]

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

Downtown Parking

Parking is FREE with 3-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

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The 3/50 Project

Find out how you can support local businesses and help improve the economy of San Benito County.


"Saving The Brick & Mortars Our Nation is Built On"