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A New Year is Here!

A New Year is Here!A new year brings new opportunities to serve our community. What is on the calendar for downtown Hollister? I’m glad that you asked. We kick off the year with our Winter Quarterly Breakfast on Wednesday, January 25 at 7:30 am. This is a gathering to inform our membership of upcoming events, pertinent downtown happenings and [...]

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26th Annual Lights On Celebration - Acts of Kindness to Light Up Downtown

CELEBRATE THE SEASON WITH YOUR ACTS OF KINDNESS!The Hollister Downtown Association will present the 26th Annual Lights On Celebration on Saturday, November 26, 2016, a wonderful family-friendly, community event that brings 10,000 people to our downtown. As part of the Celebration, the Acts of Kindness Program brings the story of Jaime the Elf and her encouragement for all of us to [...]

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Downtown Beer & Bacon Crawl - Saturday, September 17, 2016

THIS EVENT IS SOLD OUT!  THANK YOU! This year, we are excited to bring a new event to Downtown Hollister! The Downtown Beer & Bacon Crawl will be the first of its kind in Hollister uniting beer and bacon lovers. Downtown businesses and breweries will come together to offer a memorable afternoon of beer and bacon tasting in a fun “crawl” [...]

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30th Anniversary Street Festival, Car Show & Chili Cook Off to be held Saturday, July 16 in downtown Hollister

This year, we are excited to celebrate the 30th year of our Street Festival in Downtown Hollister! The Street Festival began as a giant sidewalk sale and featured free watermelon for attendees. For the last 25 years it has featured a very popular car show. Each year, over 200 beautiful cars and trucks descend on downtown [...]

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Watching Our Downtown Shift and Grow

Watching our downtown shift and growIt is truly amazing to witness the evolution of Downtown Hollister over the past 30 years. When I moved here in 1986, you could satisfy just about any need in our downtown. JC Penney, Fords Dept. Store, Dick Bruhn’s and Schipper’s Clothing were anchor tenants and clothing providers for the entire community. Smaller [...]

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July 4th Kiddie Parade and Community Fireworks Display

4th of July Kiddie Parade:The annual 4th of July Kiddie Parade will begin held on July 4th at 10 a.m. The parade will start at the commuter parking lot at the Veterans Memorial Park on Memorial Drive at 10:00 a.m. and proceed north on Memorial Drive to Marguerite Maze Middle School where a short [...]

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Work on San Benito Street - Week of June 6th, 2016

The City of Hollister Public Works Department will be doing mid-block curb revisions the week of June 6th on the east side of San Benito Street between Fourth and Fifth Streets (near Cheap Seats) and on the block between Seventh and South Streets (near Bella Mia Salon).The curb section that intersects with the mid-block crossing [...]

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Participating Wineries/Breweries/Sake and downtown locations for the 2016 Downtown Wine & Beer Stroll

2016 Downtown Wine & Beer Stroll - Saturday, May 7, 2016 from 1:00 pm - 5:00 pmParticipating Wineries: DeRose Winery, Wild Eye Winery, Calera Wine Company, Alicats Winery, Graveyard Vineyards, Fortino Winery, Puma Road Winery/Pessango Winery, Casa de Fruta, Guglielmo Winery, Pietra Santa Winery, Tank House Winery and Aimee June Winery.Participating Breweries: Firestone Walker, Golden [...]

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San Benito Olive Festival - Special Ticket Pricing For Our Members!

The San Benito Olive Festival is extending special pricing to our members.  We have tickets available at our office.

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Downtown Re-striping Project Information

This is the information for the downtown re-striping project.  Specific questions can be directed to Jeff Hall at 831-902-8764.

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:

Downtown Parking

Parking is FREE with 3-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

View Parking Map

The 3/50 Project

Find out how you can support local businesses and help improve the economy of San Benito County.


"Saving The Brick & Mortars Our Nation is Built On"