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30th Anniversary Street Festival, Car Show & Chili Cook Off to be held Saturday, July 16 in downtown Hollister

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This year, we are excited to celebrate the 30th year of our Street Festival in Downtown Hollister! The Street Festival began as a giant sidewalk sale and featured free watermelon for attendees. For the last 25 years it has featured a very popular car show. Each year, over 200 beautiful cars and trucks descend on downtown to show off their unique glory and allow the owners to catch up with friends and family. You will surely hear proud owners telling the story of their cars while happily allowing pictures to be taken from the interested admirers. From muscle cars to low riders, exotic European vehicles to rat rods, there is a style and color for everyone to enjoy. Enthusiastic vendors will line up along Fifth Street between San Benito and Monterey, bringing items such as shaved ice, kettle korn and baked potatoes. The kid’s area will encompass the 400 block, complete with bounce houses, face painting and a photo booth. For the second year in a row, we have partnered with the Hollister Firefighters Union to add a chili cook-off to round out the 400 block fun!

Our car show features over 200 cars of different makes and models, all vying for one of the awards offered for being the “best” in their respective category. Last year’s Best of Show winner was a yellow 1932 Ford sedan owned by Ron and Jo Ann Berti of Pacific Grove. This vehicle is unique in that it is all steel. The Bertis have been attending the Street Festival for 4 years. Jim and Diane Besieger’s gray 1955 Chevrolet was the winner of the People’s Choice award. And, as we have learned, each car has a story. The Basinger’s truck was purchased in 2004 from the Fresno County Road Department and showed its 50 years of hard work in the field. It was in desperate need of a make-over, which the Basingers gladly gave it, and it was still in progress last summer. We also offer an award to the car club with the most participation. This award was given to the Nor Cal B-Bodies with 9 cars in the show. The award for Longest Distance Traveled went to William Rice from Peyton, Colorado, a 1,450 mile journey in his 1931 Blue A-slant window Ford, which surprisingly gets 20 miles to the gallon.

Car owners interested in participating in our 30th anniversary event can do so by downloading and filling out the application found on the event page on our website: Car show enthusiasts are encouraged to mark their calendars and attend this significant anniversary event. You can also stay in touch with the latest on this event by liking our event Facebook page – Hollister Street Festival. If you want to know more about what is happening in Downtown Hollister on a regular basis, we invite you to join our mailing list for our weekly e-blast by signing up on our website or by sending an email to

And we will keep that fun going with a brand new event this year, with the addition of a Downtown Beer & Bacon Crawl! Plans are underway to create a wonderful and memorable event for beer and bacon lovers. Participants will receive a commemorative beer tasting glass along with other fun mementos of the day. So mark your calendars for Saturday, September 17th and watch for more information about this event.

We also send out a weekly e-newsletter every Tuesday that features everything happening downtown, including promotions and events being offered by our members. You can sign up for this newsletter by going to our website: or by emailing us at

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  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
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