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March on to Downtown Hollister

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We would like to welcome two of our newest businesses to San Benito Street, Hollister House Bar & Grill and American Armory. Farmhouse Café has expanded their hours; they are now open 8:00 am to 3:00 pm, 7 days a week. We are always excited to watch the entrepreneurial spirit in action downtown. We hope that you will have a chance to come downtown and see what they are all about.

Our next Nibble and Network is on Wednesday, March 22. Our gracious host is Chamberlain’s Children Center (1850 San Benito Street). Admission to this event is free and is open to everyone. Next up is our annual Downtown Spring Clean-up on Saturday, April 22nd from 8:30 am to 11:30 am. Bring your cleaning and gardening tools and lend a hand in doing a clean-sweep of 12 blocks in our downtown district!If this sounds like fun to you, give us a call so we can put you on our volunteer list, which helps us determine block assignments for the morning.This a perfect project for youth groups and service clubs or groups! New this year, we will gather at our office (514 Monterey Street) for check-in and logistics as the “Walk a Mile in her Shoes” event will be taking place on the 400 block while we are busy cleaning. We invite you to come downtown and join us for a wonderful day!

May brings our ever popular Downtown Wine and Beer Stroll, to be held downtown from 1:00 pm – 5:00 pm on Saturday, May 6. We are planning 20+ stops of wine and beer tasting in our downtown member businesses again this year. You will not want to miss this event!(It is known to sell out so make sure that you get your tickets early.) This tasting event gathers our best local wineries and breweries and makes for a fantastic afternoon in downtown Hollister where we hope that you will stay for a little shopping and have dinner in one of our downtown restaurants. Sponsorship opportunities are available for this event.

If you have questions about our events, would like to volunteer, become a member, or sponsor an event, please contact our office at 636-8406 or visit our website www.downtownhollister.org.Sign up for our “e-blast” on our website for weekly updates on what is happening with our members and downtown.

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Happy Valentine's Day

A new year brings new opportunities to serve our community.What is on the calendar for downtown Hollister? I’m glad that you asked.Next up is our Nibble and Network on Wednesday, February 22.Our gracious host is St. Francis Retreat. We will start a tour of the facility and networking at 8:00 am. Admission to this event is free and is open to [...]

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A New Year is Here!

A New Year is Here!A new year brings new opportunities to serve our community. What is on the calendar for downtown Hollister? I’m glad that you asked. We kick off the year with our Winter Quarterly Breakfast on Wednesday, January 25 at 7:30 am. This is a gathering to inform our membership of upcoming events, pertinent downtown happenings and [...]

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26th Annual Lights On Celebration - Acts of Kindness to Light Up Downtown

CELEBRATE THE SEASON WITH YOUR ACTS OF KINDNESS!The Hollister Downtown Association will present the 26th Annual Lights On Celebration on Saturday, November 26, 2016, a wonderful family-friendly, community event that brings 10,000 people to our downtown. As part of the Celebration, the Acts of Kindness Program brings the story of Jaime the Elf and her encouragement for all of us to [...]

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Downtown Beer & Bacon Crawl - Saturday, September 17, 2016

THIS EVENT IS SOLD OUT!  THANK YOU! This year, we are excited to bring a new event to Downtown Hollister! The Downtown Beer & Bacon Crawl will be the first of its kind in Hollister uniting beer and bacon lovers. Downtown businesses and breweries will come together to offer a memorable afternoon of beer and bacon tasting in a fun “crawl” [...]

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30th Anniversary Street Festival, Car Show & Chili Cook Off to be held Saturday, July 16 in downtown Hollister

This year, we are excited to celebrate the 30th year of our Street Festival in Downtown Hollister! The Street Festival began as a giant sidewalk sale and featured free watermelon for attendees. For the last 25 years it has featured a very popular car show. Each year, over 200 beautiful cars and trucks descend on downtown [...]

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Watching Our Downtown Shift and Grow

Watching our downtown shift and growIt is truly amazing to witness the evolution of Downtown Hollister over the past 30 years. When I moved here in 1986, you could satisfy just about any need in our downtown. JC Penney, Fords Dept. Store, Dick Bruhn’s and Schipper’s Clothing were anchor tenants and clothing providers for the entire community. Smaller [...]

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July 4th Kiddie Parade and Community Fireworks Display

4th of July Kiddie Parade:The annual 4th of July Kiddie Parade will begin held on July 4th at 10 a.m. The parade will start at the commuter parking lot at the Veterans Memorial Park on Memorial Drive at 10:00 a.m. and proceed north on Memorial Drive to Marguerite Maze Middle School where a short [...]

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Work on San Benito Street - Week of June 6th, 2016

The City of Hollister Public Works Department will be doing mid-block curb revisions the week of June 6th on the east side of San Benito Street between Fourth and Fifth Streets (near Cheap Seats) and on the block between Seventh and South Streets (near Bella Mia Salon).The curb section that intersects with the mid-block crossing [...]

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Participating Wineries/Breweries/Sake and downtown locations for the 2016 Downtown Wine & Beer Stroll

2016 Downtown Wine & Beer Stroll - Saturday, May 7, 2016 from 1:00 pm - 5:00 pmParticipating Wineries: DeRose Winery, Wild Eye Winery, Calera Wine Company, Alicats Winery, Graveyard Vineyards, Fortino Winery, Puma Road Winery/Pessango Winery, Casa de Fruta, Guglielmo Winery, Pietra Santa Winery, Tank House Winery and Aimee June Winery.Participating Breweries: Firestone Walker, Golden [...]

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Contact Us

  • Hollister Downtown Association
  • 514 Monterey Street
  • Hollister, CA 95023
  • (831) 636-8406 ph
  • (831) 636-5909 fx
  • Hours: Mon thru Fri, 8:00 - 5:00
  • General Inquiries:
    info@downtownhollister.org

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Parking is FREE with 3-hour parking areas sprinkled throughout the downtown and FREE ALL DAY parking in the convenient Briggs Parking Structure.

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"Saving The Brick & Mortars Our Nation is Built On"